Yazar "Akar, Erkan" için listeleme
-
An Examination of the Factors Influencing Consumers' Attitudes Toward Social Media Marketing
Akar, Erkan; Topçu, Birol (Routledge Journals, Taylor & Francis Ltd, 2011)Social media and social media applications that build consumer communities involving rich user-generated content are new marketplaces and/or tools for marketers. This study aims to specify the factors affecting consumers' ...